The Power of a Non-Update Update
One of the most overlooked tools in leadership and client management is something simple: the non-update update.
It may not sound exciting. It’s essentially telling someone, “We’re still waiting” or “Nothing has changed yet.” But the impact of doing this consistently is huge.
Why Silence Hurts Trust
When a client or teammate is waiting on you, silence can feel like neglect. Even if you’re actively working behind the scenes, the other person doesn’t know that. To them, no news often feels like bad news.
This is especially true in moments of uncertainty. If someone has raised a concern or flagged an issue, they want to feel heard, supported, and assured that progress is being made. Silence creates doubt. Communication creates trust.
What a Non-Update Update Does
A non-update update doesn’t magically solve the issue at hand. But it does something just as important.
It shows presence. You’re demonstrating that you’re thinking about the other person, not leaving them in the dark.
It builds confidence. Even without answers, you’re showing that the process is moving and that they’re not forgotten.
It strengthens relationships. People remember how you showed up for them in times of uncertainty.
How I’ve Seen It Work
I’ve sent plenty of updates that basically said, “Still waiting on the team, but wanted you to know I’m on it.” Every time, the response is gratitude. Clients and colleagues don’t expect magic fixes, but they do appreciate knowing someone is watching out for them.
It’s not the content of the message that matters most. It’s the act of reaching out.
Practical Tips
Here’s how to make non-update updates a consistent part of your communication:
Be proactive. Don’t wait for someone to ask. Send the note before they wonder what’s happening.
Keep it short. A few sentences are enough to show presence.
Set expectations. Even if there’s no resolution yet, let them know when they’ll hear from you again.
Stay human. Acknowledge the wait, thank them for patience, and show empathy.
A Leadership Lesson
Great leadership isn’t about having all the answers instantly. It’s about showing up with clarity, consistency, and presence — even when the answers aren’t there yet.
A non-update update does exactly that. It communicates trust, reliability, and care in the simplest way possible.
So the next time you don’t have news, don’t stay silent. Send the update anyway.
Because sometimes the most powerful message you can send is, “I’m here, and I haven’t forgotten you.”